Is Your Local SEO Actually Working? Here’s How to Know for Sure
Ranking high in Google is great but is your local SEO actually driving calls, visits, and sales? At Pinned, we help businesses cut through the noise and measure what really matters: results . Here's how to find out if your local SEO strategy is paying off and how to make it work even harder. Step 1: Know What You're Aiming For What’s the goal? Do you want more store visits, phone calls, appointment bookings, or 5-star reviews? Before you dive into tracking tools and charts, define your local SEO success metrics. When you know what you’re aiming for, it’s way easier to measure progress and make better decisions. Step 2: Use the Right Tools You don’t need a million tools just the right ones. Here’s your core stack: Google Business Profile Insights – Tracks calls, direction requests, and views Google Analytics – See where your local traffic comes from and what it does Google Search Console – Monitor local keyword performance Rank Trackers – Keep tabs on whe...