Is Your Local SEO Actually Working? Here’s How to Know for Sure

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 Ranking high in Google is great but is your local SEO actually driving calls, visits, and sales? At Pinned, we help businesses cut through the noise and measure what really matters: results. Here's how to find out if your local SEO strategy is paying off and how to make it work even harder.

Step 1: Know What You're Aiming For

What’s the goal? Do you want more store visits, phone calls, appointment bookings, or 5-star reviews?

Before you dive into tracking tools and charts, define your local SEO success metrics. When you know what you’re aiming for, it’s way easier to measure progress and make better decisions.

Step 2: Use the Right Tools

You don’t need a million tools just the right ones. Here’s your core stack:

  • Google Business Profile Insights – Tracks calls, direction requests, and views

  • Google Analytics – See where your local traffic comes from and what it does

  • Google Search Console – Monitor local keyword performance

  • Rank Trackers – Keep tabs on where you show up in the map pack and organic search

Pinned’s custom dashboards pull this together so you always know what’s working and what’s not.

Step 3: Track These Local SEO Power Metrics

Not all data is equal. Here are the stats that really move the needle:

  • Search Impressions – Are you being seen for local queries?

  • Map Pack Rankings – Are you showing up in the top 3 spots?

  • Traffic from Local Search Terms – How many visits come from city-specific or “near me” keywords?

  • Click-to-Call & Direction Taps – Instant ROI signals

  • Reviews & Ratings – Help boost visibility and trust

  • Local Conversion Rate – Are locals actually becoming customers?

Step 4: Look Beyond the Basics

For a full picture of what’s driving results, dig a little deeper:

  • Mobile performance – Most local searches happen on phones

  • Repeat visits & behavior flow – Tells you what content works

  • Page speed & UX – Especially critical for mobile users

  • Local backlinks & mentions – Boost local authority fast

At Pinned, we help you connect all this data to real-world wins like more bookings, sales, or foot traffic.

Step 5: Turn Insight into Action

Knowing what’s working is only the beginning. Use your data to:

  • Refresh outdated location pages

  • Add local FAQs, review highlights, and schema

  • A/B test CTAs to increase leads

  • Collaborate with your social and content teams for more local reach

  • Build citations and backlinks from community directories or press

One client doubled their inbound calls in under three months after optimizing for just five local keywords.

Step 6: Share the Wins

Keep your team or stakeholders in the loop:

  • Use visual dashboards to show ROI clearly

  • Highlight improvements in traffic, rankings, reviews, or calls

  • Set bolder goals based on what’s already working

Want Real Local SEO Wins?

Local SEO isn’t just about getting found, it’s about getting chosen. Pinned helps businesses like yours track what really matters and act on it with confidence.

👉 Claim your FREE Local SEO Audit today and uncover hidden opportunities to grow.

Make smarter moves. Get real results. Grow locally with Pinned.

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